jamesflick
LANDING PAGES INCREASE CONVERSIONS IN PAY PER CLICK CAMPAIGNS
Using Landing Pages (or landing pages) in your PPC campaigns (Pay-Per-Click or pay per click) can translate into better conversion rates at a lower cost within a digital campaign.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like park view city housing scheme islamabad.
To do this, the objective is to create a close relationship between the ad and the content of your Landing Page. If these two criteria are aligned, you can increase the response rate with your users, reduce the percentage of abandonments and rise in the Google ad ranking.
The success of a PPC campaign goes beyond simply choosing the words that make up the ad to attract the attention of the target audience.
Errors come after users click, once they reach the web destination: the problem that many marketers face is not knowing what type of page they are going to take the user to (they do not know which one will work better).
Approximately 80% of paid search traffic goes to one of the following pages:
- The company's website (the most common).
- A registration page.
- A shopping cart page.
- A product detail page.
If your company uses any of the previous categories, it is likely that the most used call-to-actions by users are the "back" or "return" buttons, which means that you are losing money.
This means that only 20% of paid search traffic directs users to Landing Pages for specific promotions. You should know that these types of pages improve conversion rates; Furthermore, by optimizing them they can have a great impact on the QS that Google does of your site.
YOUR STRATEGY SHOULD CONSIDER:
- Use original content that focuses on a single topic and that the words, phrases and topics match those of your ad.
- Break up your content into a hierarchical structure that allows emphasis on headlines and subtitles.
- Don't try to fool ad bots with keyword filler content. Seek that the content is semantically readable and that it relates to your central message.
The rules are simple: make sure that your Landing Page uses the same words as your ad (do not try to deceive the user or the bots), that they are simple but orderly, that they have calls to action to know more information about your product and In order for you to convert to leads , take into account that you have to offer high-value content (ebooks, webinars, etc.) in exchange for your customers' data.
Resources:
WHERE IS REAL ESTATE ADVERTISING HEADED IN 2020?
LEARN HOW THE PROCESS WORKS PORTABILITY INFONAVIT FOVISSTE
5 COURSES THAT WILL HELP YOU IMPROVE WITHIN THE REAL ESTATE BUSINESS
by jamesflick on 2021-04-14 05:43:46
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